We take fitness seriously and we demand a lot of our coaches. Our primary goal is to provide an amazing coaching & class experience for our members. Thus, our Coaches must be “The Best” at what they do: Coaching. We require 160 hours of Observing & Assisting under the guidance of our veteran Coaches. They also need to keep up their coaching, nutrition, and functional movement education through our partner Madlab. Madlab is a leader in continuing education and certifications for Fitness, Nutrition, and Kinesiology. We also provide mandatory training on all aspects of coaching: from one-on-one sessions to effective group classes. And we require our coaches to “practice what they preach.”

Every coach on our staff, including the owners, were doing CrossFit on their own before becoming a coach with Crossfit Pleasanton. Our coaches know what the customer experience is like because they were all clients. They are passionate about fitness, nutrition and the CrossFit methodology. They constantly searching for information, videos, books, and blogs on everything related to fitness, nutrition, CrossFit and weight lifting. They pursue new Certifications every year. They compete regularly in CrossFit, Olympic lifting competitions, triathlons, 10ks, Marathons, and more. Their reward is your results. Go ahead, ask them any question you have we are here for you.

  • Rolf Bienert Coach

    Rolf Bienert is a CrossFit Level 1 Trainer and one of our Masters athletes at the gym (45+). Before starting CrossFit two and a half years ago, Rolf kept fit and flexible doing martial arts (Shito Ryu Japanese Karate) and other general fitness training. He has a long history of weight training and bodybuilding which he first started 26 years ago (yep!). He placed #26 in his age group in NorCal at the 2015 Open and was a certified CrossFit judge during the 2014 and 2015 seasons. He also judged at many local CF competitions and events. Aside from CrossFit, Rolf works as a consultant on the development of new technologies and he is also a tandem instructor for Paragliding.

  • Vanessa Santillan COACH

    Vanessa was born and raised in sunny Southern California. During college she joined a women’s full contact football team and ended up playing for five years as the starting running back. Her love of the gym, playing sports, and getting sweaty led her to earn a Kinesiology degree with an emphasis on Sports Performance. Vanessa became a personal trainer at a young age and within a few years began coaching various elite level athletes.

    In 2012 after watching the CrossFit games on TV Vanessa’s wife encouraged her to do her first CrossFit wod…Fran. Of course they had no idea what scaling was, so doing Fran at the men’s RX’d weight with all strict pull-ups beat her up…naturally she was hooked. Fast forward to NorCal Regionals 2013 the crazy excited DCF fans and all of their amazing athletes competing caught Vanessa’s attention. The next week they moved to Concord and starting training at Diablo Pleasant Hill. Following the Plan D programming Vanessa made huge gains and made it onto Diablos Anejo regional competition team. Vanessa’s favorite part of coaching is seeing people achieve a goal that they have been working towards…getting to wear workout clothes everyday is a close second.

  • Zoltan Hites Coach/Owner

    As a former professional tennis player, Zoltan spent most of his childhood on a tennis court.  But as a kid, he also played football, basketball and soccer.  At 12 years old, Zoltan decided tennis was the sport for him and never looked back.  He had an impressive junior career which led him to play seven years on the ATP Tour traveling all over the world playing on the some of the biggest stages in tennis. During his years playing professional tennis, he was trained in the areas of physical fitness, sports psychology and weightlifting by the best in the world.

    After his professional tennis career, Zoltan taught tennis for 14 years. He coached high level national and world ranked players as well as young kids and senior clients.  He’s also managed two different Country Clubs and Director of Tennis at various clubs throughout the Bay Area.  In these roles, he gained the experience of running large facilities with huge member bases and the knowledge of how to manage successful fitness facilities, making sure that member’s needs are meet.

    Three years ago, Zoltan discovered Crossfit and functional fitness and could not get enough.  He totally believes that it is the best way for anyone to reach their physical potential and the most efficient way to reach any fitness goal.  In fact, he wishes he had been doing Crossfit when he was playing professional tennis; it would have given him an edge over the competition for sure.  Eventually, Zoltan turned his love of Crossfit into a second career and began coaching Crossfit.  When the opportunity to own and manage a Crossfit facility presented itself to him, he jumped at the chance with zero hesitation. In his mind, it is just like running a Country Club with the only difference being that the community is tighter and more like-minded and the service we provide can really improve people’s daily lives.  Zoltan loves CFP and the loyal membership. He truly wants to give the gift of fitness to anyone that wants to get challenge themselves to be their strongest, best self.

  • Jake Wollach Coach/Olympic Lifting Specialist

    Jake is a certified personal trainer and weightlifting coach from Milwaukee, Wisconsin. While in the Midwest, before escaping the frigid climate, he coached and competed in weightlifting and powerlifting for 5 plus years and hopes to continue his passion for lifting and competing while in the Bay area. Jake has worked with hundreds of clients from youth to older adults in strength training, powerlifting, weightlifting, functional training and corrective exercise. Jake is currently a member of the Max’s Gym weightlifting team and is working his way towards USAW Nationals.

  • Dan King Coach

    Dan King has been coaching Crossfit since 2007 and has an extensive background in the health and fitness industry, working in the field since the 1990’s. A graduate of the University of Georgia, he holds a Bachelor of Science degree in Health Promotion & Behavior.

    Dan has been an Athlete all his life receiving accolades for his accomplishments in competitive swimming and Water Polo. His continued involvement in the swimming community includes dry land programming for student athletes in Pleasanton and also in his participation at alumni events at De La Salle High School, his alma mater.

    Dan’s coaching style is a good fit across a wide range of fitness levels from beginner to technical. A high level of care and attention is given to each individual client whether a novice or a seasoned Crossfit athlete. Clientele who are recovering from injury or have mobility issues benefit from Dan’s personalized coaching which he scales to the individual’s abilities. He believes that Crossfit is for everyone and proves it with his unique approach, attention to form, and programming.

    Dan’s Crossfit Certifications/Trainer Courses include:

    Crossfit Level 1 Instructor/Trainer Certified (2008 & 2011)
    Crossfit Olympic Weightlifting Certified (2010)
    Crossfit Powerlifting Trainer Course (2012)
    Crossfit Gymnastics Trainer Course (2011)
    Crossfit Movement and Mobility Trainer Course (2011)
    Crossfit Coaches Prep Course (2010)

  • Max Aita Olympic Lifting Coach

    Max Aita is an experienced personal trainer and coach in many aspects of the strength and conditioning industry. With a strong background in Olympic Weightlifting, he has been practicing the sport as both an athlete and coach for over ten years. Max has studied under many highly successful coaches, including Ivan Abadjiev, Steve Gough, and Glenn Pendlay. Max currently holds certification as a USA Level 1 Weightlifting Club Coach.

    Recently Max has become involved competitively in RAW power lifting; this has expanded his training experience for clients. He has already taken first place in competition and is known for his huge back squat currently squatting 320kg/705lbs at 97kg/213lbs body weight. You can find several videos of his squatting on YouTube.

    Max has trained national medalists, as well as current National and PWA record-holders in Weightlifting. He is experienced in teaching Olympic lifting techniques to both beginners and veterans alike.

    Max trains clients in strength and conditioning, powerlifting, Olympic weightlifting and basically anything that has to do with getting stronger and better.

  • Kyle Zozoya Coach

    Kyle has a huge passion when it comes to fitness and seeing/helping others achieve their goals. His coaching style is very technique oriented but fun at the same time. Kyle has his crossfit level 1 certification & has been doing crossfit for 2 years now. Not only has Kyle hit multiple personal records but he was recently apart of The crossfit team series that took 7th place in the Norcal region in 2014. Kyle has a degree in business marketing from Cal State East Bay and has played baseball his entire life. Kyle can teach you the techniques and basic fundamentals of crossfit but he can also push you in a way that makes you want to be better.